Arise Festival

A NEW FORMAT, A NEW ENERGY, A NEW IDENTITY.

FOR THE FIRST EDITION OF ARISE, AN INTER-SCHOOL FESTIVAL BY THE IÉSEG STUDENT FEDERATION, I CREATED A COMPLETE ARTISTIC DIRECTION TO SET THE VISUAL FOUNDATION OF THE EVENT.

THE GOAL: TRANSLATE ITS AMBITION AND FESTIVE SPIRIT THROUGH A BRIGHT GRAPHIC CHARTER, A COLORFUL UNIVERSE, AND IMPACTFUL VISUALS. FROM THE LOGO TO KEY COMMUNICATION ASSETS, EVERY ELEMENT WAS DESIGNED TO BUILD A STRONG, COHERENT IDENTITY FOR A UNIFYING AND MEMORABLE EVENT.